“Can you tell me which sport really developed because of an event? None. It’s a champion who pushes the young people and develops the sport” Riboud said. “That’s what Yannick Noah Roland Garros and Jean-Claude Killy did. We need a champion. Perhaps it’s crazy but that’s the thing we have to dream about it.”
The highly anticipated addition to the run-up to Masters week — a women’s amateur event beginning in 2019 — will make things look very different in early April. Beyond the most obvious differences the production will also look different as NBC Sports has won the broadcasting rights to the event.
But the French founder of the Evian Championship doesn’t think the event will do much to change French golf culture. “I’m going to be very nasty with my country” Franck Riboud said in a press conference ahead of this week’s Evian Championship according to a report from Global Golf Post. “My country is not a golf country. Even if we have the Ryder Cup it’s not a golf country. We don’t have the culture.”